Brendan Spaar remembers when he got his first Nintendo system and games. It was 2nd grade and after saving up all his birthday and Christmas money he was able to buy a tv and Nintendo. The video gamer was born and hasn’t looked back since. Now the Super Mario that we all know is going high tech.
Soon you’ll be able to play the games you love while you’re on the move. No more being tied to a console device. Nintendo just announced that it is branching out into the smartphone games market. Investors have been urging Nintendo to take the leap to the next level after losing customers to other smartphone gaming app makers and console rivals like PlayStation (Sony Corp) and Xbox ( Microsoft Corp).
It appears Nintendo listened and is teaming up with online gaming firm DeNA Co Ltd to develop and operate gaming apps. As an added bonus, later this year they will roll out an online membership service accessible on mobile devices as well as Nintendo’s Wii U console and the portable 3DS.
Satoru Iwata, Nintendo’s president, believes the games made with DeNA will boost demand for its platforms by exposing more consumers to Nintendo games and driving them to buy Nintendo hardware. But if you love Nintendo’s console games, should you worry about the move to mobile gaming? It might be tempting to focus on making money from mobile games and continue funding that section of the business rather than invest the money into the production of console games.
Going mobile might be a good move for Nintendo because it will broaden their customer base. There will be users of the mobile games that wouldn’t invest in a standard console and the console fans will always want the latest, greatest so it might appeal to them as well. Only time will tell if this is the bridge that Nintendo needs. Brendan Spaar will definitely be watching to see how this plays out.